Elemental’s poor sales add to fears that Disney Pixar has lost its influence

Pixar’s latest movie Elementary posted its worst opening weekend results in the studio’s 28-year history, fueling concerns that the Disney-owned studio Toy war the franchise is lost.

Scramble Elementary to favorable audience reviews, its North American opening weekend gross of $30 million fell short of already modest expectations, indicating that the film may not recoup its estimated $200 million budget.

Pixar’s previous wide-ranging film, A light yearalso disappointed with 2022 revenue of $227 million, roughly a quarter of its $1 billion revenue. Toy Story 4 in 2019.

“Pixar is held in high regard for many, many years of unbeatable results — perhaps the most consistent in all of film,” said Paul Dergarabedian, senior media analyst at Comscore. “However, Pixar has had mixed results over the past few years.”

The overwhelming performance Elementary is another challenge for Disney CEO Bob Iger, who returned to the company in November. “Pixar just doesn’t work,” said LightShed Partners analyst Rich Greenfield. “The challenge in the film industry is that there are no quick fixes.”

Gridplot showing Marvel's dominance of the superhero genre

Disney says Elemental’s strong ratings — an “A” CinemaScore and a 91 percent score on Rotten Tomatoes — should result in a strong theatrical run during the summer movie season.

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However, the wider film industry is experiencing its healthiest year since 2019. This year, 42 “summer movies” will be released in the United States, compared to only 22 last year, and only one in 2020.

outside Elementaryit also opened on the weekend The flasha film that carried the weight of high expectations from its studio, Warner Bros. The superhero film took first place at the US box office, but its $55 million gross fell well short of expectations of $65-70 million.

The film cost $200 million and is being reimagined for Warner’s superhero franchise by director James Gunn and producer Peter Safran, who serves as co-CEO of DC Studios. The duo was hired last year by Warner Bros Discovery chief David Zaslav, who is eager to compete with Marvel, which has released dozens of movies under Disney and taken in roughly $30 billion, making it the top-grossing film franchise. franchise in Hollywood.

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Ezra Miller and Sasha Calle as Supergirl in Warner Bros.’ “The Flash” © courtesy of Warner Bros. Pictures

[The Flash] a very important film” for Warner Bros., Dergarabedian said. “DC tried again and again to get the reset.”

The flash didn’t make it to the big screen in the smoothest way. It has been dogged by delays and controversy surrounding its star, Ezra Miller, who released a statement last year saying he was seeking treatment for “complex mental health issues.”

Miller, who has denied allegations of assault and abuse, appeared at the film’s premiere but did nothing to promote it. The film also stars Michael Keaton and Ben Affleck, who reprise their roles as Batman.

Chart showing US domestic earnings for widely released summer releases

The flash was launched well in advance of the arrival of Gunn and Safran, who plan to launch five new DC movies and TV series, including a new Batman and He is a superior man films until 2025 to revive the group.

A season of healthy warm weather typically brings in at least $4 billion at the U.S. box office, a figure previously reached in the pre-pandemic summer of 2019.

Dergarabedian said he is optimistic that with strong headlines through the end of August, it could reach $4 billion this summer, which would be welcomed by theaters still struggling with the financial impact of the global Covid-19 pandemic.

Video: Disney: The Return of Iger, ‘King of Hollywood’ | FT film

Source: https://www.ft.com/content/ef569855-d3ec-4952-a2ba-9c6df701498b